Developing startups and highload websites using User Driven Development methodology

Our R&D is in Moscow so you can save up to 60% on (development) cost.

Startups are risky. Only some of them get to the beta stage, 80% of those are simply not used by anyone and 92% are closed within the first 3 years. We've built over 30 various startup projects and our experience can help you minimise your risks of losing both time and money.

Our methodology

Fast and cheap MVP

We strongly believe that any project can be described in one sentence and launched within 1 or 2 months. Otherwise, chances are high that the project is bloated with features that no one really needs.

Customer oriented development

All feature decisions are made based solely on product usage metrics, not on feature lists or backlogs. This helps us launch a product that will not only work but will be used.

Speed and agility

We will be updating your project often, 1 or 2 weeks tops. Life is to short to wait for months for a website update!

How is it done?

Contact us or estimate your project with a bot

Simply answer a few questions about your project. Our specially trained bot will give you a quick budget and timing estimate in a few minutes.

Poker planning

If you are satisfied with our estimate then we'll ask you a few more questions and break down the project into 25-50 small modules. Each module will be estimated by the whole project team. After that we will provide our vision of the MVP with exact pricing and deadlines.


Before starting on code or design we draw a simple mockup of all the pages with schematic blocks. It helps get a unified vision of the project features and UI.


Our design team develops a concept based on user experience and research of the target audience. Micro animations will start being developed at this stage.

Development and testing

After the design is finalised we get to the main part - development. For every project we include an adaptive cross browser markup. Almost every backend we build is a RESTful API so, for example, adding a mobile application for a website is never a problem. After the development is finished we thorougly test it by a dedicated QA team. We firmly believe that even a small MVP should be bug-free.

Release day

After the technical part of the project is finished it is time to start on marketing. Usually at this moment we already have a small number of beta users aggregated during development through a landing page. So as a first step we only need to set up Analytics and draw in the first users to the website.

Improvise. Adapt. Overcome.

Only by communicating with your true customers can we decide on what to do next. Our initial plan could turn out to be extremely inefficient - and thats OK. Every next release will take 1 or 2 weeks after which we will analyse the metrics and decide on what to build next.

Our latest projects



Callmaker allows website visitors to request a callback within 25 seconds from any page of your website. A guaranteed and automated phone connection is absolutely free for website customers worldwide. Our AI analyzes visitor behavior and shows them a simple pop-up when they are ready to make a buying decision. So, a consumer orders a callback, and website owner gets a lead on the phone


Media about us

Our technology stack

More than just development

We're focused strictly on highload development, and we want your project to be successful. That's why we'll help you with every aspect of your business in any capability we can, as well as involve our partners in the process.

Marketing support

We'll help with audience research and marketing. A small group of initial users is usually included for each project.

Product support

You'll get product ideas, analytics and customer development.

soon Acceleration

In the near future we are planning to refer projects at the MVP stage to our partners accelerators for acquiring additional funding, if that fits your vision.

Just one step left before your project launch!

Talk to a human

Have any questions?
Dmitrii has answers! Don’t hesitate to ask anything! Contact us, and we will get back to you with a free estimate and some ideas on how to make your product better.

Estimate with bot

Our Calculator robot will ask you a few questions and provide a quick budget and timing estimate for your project. Try him out!